The Web’s inventor, Tim Berners-Lee, is remaining the director of the World Wide Web Consortium, which writes the technical rules designed to ensure that Web pages can work using different software, different computers and different languages.

In becoming the consortium’s CEO, Jeffrey Jaffe replaces Steve Bratt, 53, who left the position in mid-2009 to run a Web foundation also started by Berners-Lee.

Jaffe, 55, has been vice president of technology at IBM Corp. and most recently chief technology officer at Novell Inc. He also was an executive at Bell Labs.

LOS ANGELES (Reuters) – The Internet was built on freedom of expression. Society wants someone held accountable when that freedom is abused. And major Internet companies like Google and Facebook are finding themselves caught between those ideals.

Although Google, Facebook and their rivals have enjoyed a relatively “safe harbor” from prosecution over user-generated content in the United States and Europe, they face a public that increasingly is more inclined to blame them for cyber-bullying and other online transgressions.

Such may have been the case when three Google executives were convicted in Milan, Italy on February 24 over a bullying video posted on the site — a verdict greeted with horror by online activists, who fear it could open the gates to such prosecutions and ultimately destroy the Internet itself.

Journalist Jeff Jarvis suggested on his influential BuzzMachine blog that the Italian court, which found Google executives guilty of violating the privacy of an autistic boy who was taunted in the video, was essentially requiring websites to review everything posted on them.

“The practical implication of that, of course, is that no one will let anyone put anything online because the risk is too great,” Jarvis wrote. “I wouldn’t let you post anything here. My ISP (Internet Service Provider) wouldn’t let me post anything on its services. And that kills the Internet.”

A seemingly stunned Chris Thompson, writing for Slate, said simply: “The mind reels at this medieval verdict.”

‘POLICEMEN OF THE INTERNET’

And Matt Sucherman, a Google vice president and general counsel, wrote in a blog post that the company was “deeply troubled” by the case, saying it “attacks the very principles of freedom on which the Internet is built.”

Legal experts have been more sanguine, saying the verdict in Milan will most likely end up an outlier — unable to stand the scrutiny even of the Italian appeals courts, never mind setting legal precedents elsewhere.

But in sentencing the executives to six-month suspended jail terms, the court may have seized on a growing desire to hold Internet companies responsible for the content posted by users.

“I actually think that this is probably not a watershed moment because the Google convictions violate European law and ultimately they will be overturned,” said John Morris, general counsel for the Washington, D.C.-based Center for Democracy and Technology.

“Having said that, yes we are quite worried about the trend in other countries to suggest Internet service providers and Web sites should be the policemen of the Internet,” Morris said.

If the trend takes hold, it could put the companies on the defensive, forcing them to spend more time defending such cases or fending off calls to restrict content in some way.

China polices the web and demands cooperation from web companies, while the United States has stuck up for Internet freedom in the face of censorship by more repressive governments.

But social pressure often comes from the ground up, as Facebook recently found out in Australia.

In that case Facebook pages set up in tribute to two children murdered in February, 8-year-old Trinity Bates and 12-year-old Elliott Fletcher, were quickly covered with obscenities and pornography, prompting calls for the social network to be more accountable for its content.

“To have these things happen to Facebook pages set up for the sole purpose of helping these communities pay tribute to young lives lost in the most horrible ways adds to the grief already being experienced,” Queensland Premier Ann Bligh wrote to Facebook founder and CEO Mark Zuckerberg in a letter released to the Australian media.

THE ‘MYSPACE SUICIDE’

“I seek your advice about whether Facebook can do anything to prevent a recurrence of these types of sickening incidents,” Bligh said in the letter.

A Facebook spokeswoman responded that the popular social network, which has more than 400 million users worldwide, had rules to check content and that any reports of hate or threats would be quickly removed.

“Facebook is highly self-regulating and users can and do report content that they find questionable or offensive,” the spokeswoman, Debbie Frost, said.

Calls for prosecution of cyber-bullying first reached a peak with the case of a suburban mother accused of driving a love-lorn 13-year-old girl, Megan Meier, to suicide in 2006 by tormenting her with a fake MySpace persona.

Lori Drew, the mother of a girl with whom Meir had quarreled, was found guilty of misdemeanor federal charges in a case dubbed the “MySpace Suicide” in the U.S. media, but a judge later dismissed her conviction on the grounds that the prosecution was selective the law unconstitutionally vague.

But Meier’s death and a series of child exploitation cases linked to News Corp’s MySpace brought pressure on the site to increase its security measures and may have cost it in its apparently losing rivalry with Facebook for social network dominance.

Such issues point to the business risks for the likes of Google and Facebook as they seek to reconcile demands for accountability with the impossibility of monitoring everything posted on their sites.

“We are a society that expects companies and people of authority to take responsibility, not only for their own actions but for the actions of those beneath them,” said Karen North, director of the Annenberg Program on Online Communities at the University of Southern California.

“The difficulty is, we’ve created an Internet culture where people are invited to put up content, but the responsibility falls in both directions,” North said. “(On the Internet) we all share the responsibility to monitor the content that we find and for our societal standards to be maintained.”yahoonews.com

(Editing by Peter Henderson and Cynthia Osterman)

The Japanese electronics giant, known for its PlayStation 3 game consoles and Bravia flat-screen TVs, will offer its fully capable 3-D TV model in four sizes this summer.

The 40-inch and 46-inch versions will go on sale on June 10 in Japan, while the 52- and 60-inch TVs will be available starting July 16.

Although the company did not release a global launch date, Sony Senior Vice President Yoshihisa Ishida said the new TVs will hit stores in the U.S. and other countries around the same time.

The 40-inch 3-D will cost about 290,000 yen ($3,200), and the biggest 60-inch will retail at 580,000 yen ($6,400).

Included are two pairs of Sony’s 3-D glasses, as well as a camera sensor on each unit that will adjust sound and picture quality based on viewers’ positions. A remote control button enables the switch from a regular 2-D image to 3-D.

Sony hopes that 10 percent of the 25 million TVs it aims to sell next fiscal year will be 3-D units.

CEO Howard Stringer has said the Tokyo-based company aims to be profitable in flat-panel TVs and gaming next fiscal year, and is pushing 3-D technology as a key strategy. Interest in 3-D has accelerated recently with the help of three-dimensional blockbusters such as “Avatar” and “Alice in Wonderland,” which earned a record $116.3 million in its opening weekend.

Ishida described the current fiscal year that began last April as a difficult period that forced Sony to focus on restructuring and reversing losses.

“We will go on the offensive in 2010,” he said at a press conference in Tokyo.

But the same rivals that Sony has struggled against in recent years, such as South Korea’s Samsung Electronics Co., are making similar bets in 3-D and other technologies.

Samsung, the world’s best-selling TV maker, began selling 3-D units in South Korea last month and aims to move 2 million worldwide this year. Panasonic Corp. is partnering with Best Buy Co. to fuel sales of its own 3D TVs, which launch in the U.S. on Wednesday.

To stand out, Sony plans to exploit its strengths in entertainment, gaming and other products to offer customers a broad selection of 3-D content. The company will release a firmware update to its PlayStation 3 console this summer, making three-dimensional gaming a reality.

“By strengthening the relationships between our content and other products, we aim to create a uniquely Sony world,” Ishida said.

Sony will offer two additional, lower-priced models with 3-D functionality. Customers, however, will need to buy a transmitter and 3-D glasses separately. The transmitter will cost 5,000 yen ($55) and the glasses about 12,000 yen ($133).

In trading on the Tokyo Stock Exchange, Sony shares rose 1.1 percent to 3,330 yen, beating a 0.2 percent decline in the benchmark Nikkei 225 index.

A few years ago, an Internet marketing guru predicted that video will be huge on the Internet. He is right. Just take a look at YouTube. It’s one of the fastest growing and most popular website on the Internet right now. So how can you benefit from this phenomenal growth? Here is a step by step guide.

Step 1: Sign up for a Google AdWords account.
Step 2: Create a video commercial.
Step 3: Compose an ad.
Step 4: Choose a video from YouTube.
Step 5: Review and save your ad.

Step 1: Sign up for a Google AdWords account.

You will need to have a Google AdWords account to start promoting your video. You need to have a valid credit card to activate your account. Once the registration fee is paid, your account will be active immediately.

Step 2: Create a video commercial.

You will need to create a commercial video. This is the video that you will be promoting. Have the video ready in AVI format. The video should look like a commercial on TV. Make sure that your advertising message is clearly communicated in the video. Do not create a complicated video. A simple video that is simple and entertaining will get the job done. Upload the video to your YouTube account.

Step 3: Compose an ad.

Within your AdWords account, you can compose an ad. This is a text ad that others will see. The ad will appear on YouTube videos. When viewers click on this ad, your video will be displayed immediately. Note that you don’t pay a single cent for displaying this ad. You only pay when someone clicks on the ad and views your video. So you are essentially paying for video views.

Step 4: Choose a video from YouTube.

Using the media picker from within the AdWords account, choose the video that you would like to promote. This is the video that you have uploaded to your YouTube account earlier. Now you are specifying the video that the ad should point to.

Step 5: Review and save your ad.

Review your ad to make sure everything is in order. Save the ad and you are done!

So how can you make money using this advertising service? Understand that video advertising is very powerful. Just take a look at some of the ads on TV. When done right, they have a powerful effect on the audience. Viewers are able to hear what you have to say about the product, and they can see visual demonstrations about what you are trying to sell. In doing so, viewers are able to grasp concepts that are difficult to explain using other forms of advertising.

You can use video advertising to drive traffic to physical stores, or you can drive traffic directly to your website. If you are a fan of direct marketing, you can also create several commercial videos and test the effectiveness of each video. There are millions of viewers on YouTube. So the opportunities are there. It’s up to you take take advantage of these opportunities.

It is acknowledged to the whole world that you can easily find videos and upload videos of just about everything (crime and something illegal is not allowed, absolutely) on YouTube. But that’s all? Actually, there is still something you don’t know. That is: you can also make money on it. You know, YouTube pays money to people who have a lot of views on videos that they post. So why make some money on YouTube? Just follow 4 steps introduced in this article.

Step 1: Sign up for a free account

If you are new to YouTube, but you would like to post great videos on YouTube to earn money, the first thing you need to do is to sign up for a free account. And the basic information including a user name and password will be needed. (Just pick a cute and easy-to-remember name)

Step 2: Learn something basic to promote your account

After having your own account, you just have to learn something relevant and essential, such as the way to upload videos, title videos, promote your videos with keywords, select category, compose content, etc.

Step 3: Apply to become a partner

Once having uploaded a series of video, you can go to YouTube’s homepage to apply for a partnership.

Step 4: Making money

Once you are a partner on YouTube, you will get paid soon. That is because you are allowed to put some ads in your videos and if someone watches your YouTube videos and click the ads shared in your videos, YouTube will share earnings from that ads.

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There are a few models that work off line and apply online as well. Trading hours for cash or building a business are two of them. Just like the off line model, trading hours for dollars can satisfy the immediate need for cash but does nothing for the future. Building a business online requires the same knowledge and focus as off line.

There are many online resources for those of you that are looking for quick cash and are willing to trade hours for dollars. They are too many to include here but you can start with Elance.com, Guru.com, Scriptlance.com, RentACoder.com and Digital Point Forums. I understand the need these days for just strait out hourly pay. You can also Google the term “outsourcing” and find sites that specialize in areas that you have skills.

Building a business online requires knowledge. No matter how fast you desire to have cash flow. The knowledge of how and what to do is required. The long term strategy opens many opportunities to you. However, the short term strategy can blossom as well.

There are business models online that create immediate cash flow. These models are tested and proven. If you learn theses models you are able to create cash flow literally at will. Some of these strategies require little or no cash to implement, but cash used wisely could greatly accelerate the results.

Little or no cash investment usually means more labor on your part, but it all hinges on knowing what to do and how to do it. This is the category that many new people to the Internet find themselves. Not knowing what to do or how. They tend to fall victim to the “get rich quick schemes”. Going from one scheme to the next, spending themselves into debt and frustration.

The what to do is not a big secrete. It is the how to that is so illusive. The fastest way to profits on the Internet is affiliate marketing. Finding one that is profitable is not hard. This is fast because of all the components of building an online business, you only have to concern yourself with one thing, traffic.

This took me many months of trial and error to figure out. Once you have learn how to generate traffic, you will have your future on the Internet very secure, because very few Internet businesses know and understand how to generate this commodity. Most people buy traffic, using Google AdWords. This is good for those who have the capital to use this method, but I must warn you that this is the source of most bankruptcies on the Net.

What is the answer for the masses? Those who are unemployed, part time or just don’t have the bucks to mount an AdWords campaign. If you have skills such as writing, computer coding, web design, customer service or just a computer you can find work on the Net. Find an affiliate program in a niche that has a strong demand and develop a strategy to get quick and steady traffic to it. This can start your cash flow as early as today.

The advent of internet technology has proven to be beneficial in various aspects of people’s lives. Today, people not only go online to search for information, but also to look for ways to earn quick money. And while making money online won’t instantly get them rich, online jobs are sure to provide extra dollars, which they can use to buy things they want apart from food, groceries, and other basic necessities. Aside from this, working online is also inexpensive and convenient. They can work from home anytime they want, for as long as they want. Being highly-skilled is not a requirement and they don’t have to put up huge amounts of money to start working. With just a computer and a speedy internet connection, they’re good to go.

With all these benefits that one could get from working online, you’re probably contemplating about finding online work at home jobs that will help you earn quick money. And with the hundreds of websites looking for freelance workers, there’s no way that you won’t find a job that best suits you. You can choose blogging or article writing if these are what interest you. Choose from hundreds of online sites where you can post your blogs or maybe sign up as a freelance writer. You can also make money online by selling various goods and products through online stores like eBay, Craigslist and countless others. Online stores, such as eBay, allows you to auction off or sell your old stuffs like books, CDs, novelty items, and other things that you’re no longer using.

There are a lot more ways to earn quick money via the internet. While choosing from the long list of online jobs may seem like a daunting task, landing at a job that you like the most is not as difficult as it seems. If you know your skills and you know how to do the job, you can start earning right away. Widen your search and explore all the websites that offer freelance jobs, as well as online stores that allow selling of old stuffs. If you’ll try typing in search engines phrases like “freelance jobs”, “online jobs” or “work at home jobs”, it’ll sure to generate thousands of websites where you can find a list of companies looking for different services that you’re ready to give.

Finding the most legitimate online job has become the best alternative to earn quick money. These online jobs, however, are not only designed for those who are looking to earn extra income. They’re also for those who are looking for full-time work at home jobs, such as moms who want to stay at home with their kids while earning extra money.